Smart Union Group (Holdings) Limited-A (Short) Toy Story Harvard Case Solution & Analysis

Smart Union Group (Holdings) Limited was busy in the production of recreational and educational toys and gear for OEMs such as Mattel, Hasbro, and Megablocks. The business's manufacturing facilities were located in Guangdong Province, China, while most of the business's sales were made in the U.S. and Europe.

The company went public with an IPO listed on the Hong Kong Stock Exchange, which netted HK$55 million in September 2006. From 2003 to 2007, the business's sales revenues rose from HK$479 million. The rapid growth of the company was financed by issuing equity and getting short term bank loans. In 2007, Smart Union invested in a silver mine in Fujian Province to cancel the impact of price increases in commodities used in creation, and to expand its functional scope.

Smart Union Group (Holdings) Limited-A (Short) Toy Story case study solution

PUBLICATION DATE: September 30, 2010 PRODUCT #: TB0237-PDF-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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