In 1979, Philip Morris acquired Seven-Up Co, number three concentrate producers in the United States after four years of losses, Seven-Up was recorded operating profit in 1984. Industry analysts are discussing the role that Seven-Up will play in the future Philip Morris. "Hide
by Michael E. Porter, Edward J. Hoff Source: Harvard Business School 12 pages. Publication Date: April 16, 1985. Prod. #: 385321-PDF-ENG
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