Quitbit Case Study Analysis
Government Policy
On the basis of the GEM-NES 2019, the policy areas in Qatar which tend to have more attention mainly include access to finance, cost of market entry, and bureaucracy in business processes. These are in relation to the regulations and license requirements are known to impede new business development in the country. This is, therefore, expected to bring improvement in the processes which tend to be critical to achieve the economic diversification enshrined in the Qatar National Vision 2030. Although, current ranking of Qatar in government policy is ranked at 3rdand is expected to represent further improvement. As the Qataris are also involved insmoking, then the launch of Quitbit in Qatar might be positively affected.
Government Entrepreneurship Programmes
Currently, there are no such programs launched by the government. But, the Qatar government is known to promote entrepreneurship programmes in Qatar in order to promote start-up businesses and small and medium sized organizations to flourish. Introducing Quitbit in Qatar would initially be difficult as the regulations and legislations have been developing to support start-ups but their performance is sufficient enough for Quitbit to enter. This is evidenced by the 4th ranking of Qatar in Government Entrepreneurship Programmes.
Entrepreneurship Education
The education system of Qatar is focused on gender equality. This means that women are getting more higher education as compared to males, according to planning and statistics authority. The participation of women isincreasing in action-oriented entrepreneurship activities. Due to this reason, the entrepreneurship education in Qatar is ranked at 3rd position which means that the people of Qatar have great knowledge of business and its related activities. This would benefit Quitbit to understand the business culture of Qatar efficiently and assist to grow.
Research & Development Transfer
Despite the higher educational level in Qatar, the research and development knowledge is not as much valued as compared to United States, Switzerland, and other countries. Due to this reason, Qatar is ranked at 9thposition. Therefore, the expertise and high-tech skills that Quitbit is looking for cannot be found in Qatar. As these are the basic requirement for the development of high-quality, efficient, and environmental friendly product.
Commercial & Legal Infrastructure
Based on the ranking by GEM i.e. 13th position among all the 54 states, the commercial and legal infrastructure of Qatar is not well-established. This means that the product marketing and sales might get influenced both positively and negatively depending on the perception of the consumers. Similarly, there is a requirement to bring improvement in the commercial and legal infrastructure of the state. Therefore, the commercialization of Quitbit might turn out to be challenging for the organization in the Qatar market as it lacks the capability to represent guaranteed potential outcomes.
Market openness
Although Qatar is ranked at 14th position in according to EFCs status and the performance of the state is also not adequately sufficient. Despite the fact, Qatar market is open to provide opportunities to adult individuals to start business in Qatar. In contradiction the TEA rate of Qatar is more than the exiting rate i.e. 14.5% and 8.5 percent. The market dynamics of Qatar represents both aspects i.e. business growth or failure. The opportunity to enter in market can turn out to be high effective for Quitbit if the market and consumer behavioural dynamics are well-understood by the organization. Otherwise, unpredictable changes in needs and demands of both the market and industry would badly influence the growth of Quitbit in Qatar resulting in product failure in the market.
Physical Infrastructure
Based on the determination of the ranking of Qatar’s physical infrastructure, the country ranks among the top ten countries. Similarly, the ECPs status of Qatar is near to adequately sufficient performance. Therefore, Qatar represents the capability to bring further improvement in the physical infrastructure of the country. The improvement in physical infrastructure of a country is primarily to facilitate faster economic growth based on three factors i.e. energy, transportation, and communication. The improving infrastructure would require efficient utilization of both time, energy, and investment for the business operations. Otherwise, the product sales might be affected due to inadequate insufficient transportation in the country. (Shoukat, 2016)
Cultural and Social norms
The cultural and social norms in Qatar are average. This is due to the ECPs status i.e. about 6.36 which means that the condition of cultural and social norms are inadequately insufficient. Reduced status but high ranking provides the opportunity to the organization to bring significant improvement in the cultural values through bringing reduction in smoking culture in Qatar. Therefore, Quitbit has great opportunity to launch its product in Qatar...................................
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