IMD-6-0281 © 2005
Cordon, Carlos; Vollmann, Thomas E.; Vivanco, Luis
This is an abridged version of IMD-6-0266. Numico, Europe's second largest infant food manufacturer, refocuses its strategy on its core markets. The key is strategic change - including creation rationalization and new product introduction.
Numico (B) Transforming The Supply Chain To Support New Realities (Abridged) Case Solution
Reduce prices and to improve customer satisfaction levels, the company begins two large projects, the first is directed at visibility with improved reaction time to organize them, to demand and inventory levels - and new supply chain practices. The second is complete overhaul of the creation and distribution procedure that includes plant reduction, product rationalization and shifting of production to Eastern Europe. The case looks at the future of the firm, the role of a key change manager, and the challenges for their execution.
Subjects: Supply chain; Multiple markets; Production rationalization; Demand coordination; Information use; Implementation; Change management
Settings: Western Europe; Eastern Europe; USA ; Infant food ; €4- 5 billion /annual revenue; November 2002 - January 2004
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