Mission Federal Credit Union Harvard Case Solution & Analysis

John Parsons, senior vice president of the Mission Federal Credit Union in San Diego, you must decide whether to play for the initiative of a member of the board of directors of the credit union to open offices in the student area of ​​the city of San Diego. This is an innovative industry-first student credit union branch in the country open to the public at large, and it would be consistent with the overall mission of the charity perspective Federal author, would be an example of social entrepreneurship and strategic philanthropy, and will have other benefits. But it will be located in an area away from the current members, will take money from other charitable efforts supported by long-term members of the Board of Directors and his efforts to pass the proposed new and aggressive member of the board, in addition to other problems. In addition, the branch will be financially profitable only in the long term, if ever. Parsons must decide how much he believed in this project. "Hide
by Craig R. Dunn, Brian K. Burton Source: North American Case Research Association (NACRA) 7 pages. Publication Date: 01 Oct 2010. Prod. #: NA0113-PDF-ENG

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