Mi Tiendecita de Moda: Selling Fashion Through Facebook in Peru Harvard Case Solution & Analysis

A young Peruvian MBA grad, who previously had worked in international advertising firms, founded an internet fashion shop and has been selling North American trend products through personal sales, Facebook and pop-up stores. The company has been growing with an increasing customer base, defeating first supply side issues.

Three years after the launch, but, the private approach to satisfy each customer, a quality of the founder's business philosophy, is making expansion hard. The business has grown to a stage where it's barely manageable personally. Is growth the right decision and in that case, which kind?

Can the fashion store creator still enjoy the lifestyle advantages of freedom and flexible working hours and scale the business? Matthias A. Tietz is affiliated with IE Business School. Susan Calderon Urbina is affiliated with IE Business School. Matthias A. Tietz is affiliated with IE Business School. Susan Calderón Urbina is affiliated with IE Business School.

PUBLICATION DATE: July 21, 2015 PRODUCT #: W15311-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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