Martha Stewart: Whipping Up a Storm A Harvard Case Solution & Analysis

Sixty-year-old Martha Stewart, founder and former CEO of Martha Stewart Living Omnimedia Inc, has been charged with four legal action claiming that it had violated its fiduciary duties to MSO, when she made "substantially false and misleading statements" about its involvement ImClone stock in trade. Although the firm Stewart was accused of any crime, she and her company were likened corporate villains such as Enron and WorldCom. The case describes the events and Stuart initial reaction, giving students the opportunity to explore issues of deterrence and crisis communications. After the disaster that could predict it for yourself, for her role in the MSO, and for the survival of the company, it is created? As the Stewart deal with unwanted media attention and negative attacks? And the fact that the audience was Stewart says when she finally did appear in public? "Hide
by Erika H. James Lynn Wooten, Jerry Yemen Source: Darden School of Business 9 pages. Publication Date: 20 January 2004. Prod. #: UV3240-PDF-ENG

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