KERAJET Harvard Case Solution & Analysis

KERAJET Case Solution

Even though KERAjet was situated in Castellón, the heart of the Spanish ceramic commercial district, none of the primary business thought in the practicality of establishing inkjet innovation as a brand-new design method for the market. KERAjet focused on the advancement of the innovation and equipment, as well as the software application applications required for style and inks' management.However, in 2003 Ferro chose to stop teaming up with KERAjet due to the large variety of issues and costs the adjustment of inkjet innovation was creating amongst the little number of customers they had. The 2nd alternative was allowing a partnership arrangement that Seiko, a Japanese business made to them; And the 3rd choice was offering KERAjet to an international business.

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