Ivey Case Solutions

CEO of Wilson Industries, an American company, is concerned about the implementation of a joint venture between Wilson Industries and the Japanese firm, Morota Production. He wants the president of the joint venture to make some changes to improve financial performance. However, the president is not sure what action to take, because the Japanese partner, […]

Assistant brand manager for the sphere brand Procter & Gamble in Canada is open from May to the brand manager to adjust the position of the brand in the market. They are concerned about whether they have chosen the correct target for the brand, and the fact that their fall advertising sphere must communicate. Focus […]

Additive (A) case. “Hide by Brian R. Golden, Henry W. Lane, David T. Wesley Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: February 1, 1999. Prod. #: 99C005-PDF-ENG

Additive (A) case. “Hide by Brian R. Golden, Henry W. Lane, David T. Wesley Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: February 1, 1999. Prod. #: 99C006-PDF-ENG

By 1996, Du Pont spent six years helping manufacturers develop licensed Chinese market nonstick cookware. Although, Du Pont Teflon brand held 80% of the non-stick, non-stick market as a whole represented 2% of the Chinese market dishes. Also, the amount of money spent on the development of non-stick market exceeded the income that Du Pont […]