Briefly describes content of case. In August 2008 the iPhone application iBART, which offered instant access to all the San Francisco Bay Area Rapid Transit info was created by two young entrepreneurs.
After attaining accelerated success, they were at a crucial juncture with their start up. How could they monetize their app? What growth strategies should they pursue for their company?
PUBLICATION DATE: December 01, 2011 PRODUCT #: NA0146-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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