Invitrogen (A) Harvard Case Solution & Analysis

Founded in 1987, Invitrogen was among the largest catalogue life science companies in the sector. Its customers came from academic research, biotechnology and pharmaceutical companies and government laboratories.

Scientists viewed Invitrogen as a one-stop store for all major molecular biochemistry, biology and cell culture reagent products, with prices ranging from a hundred dollars to a couple thousand dollars.

PUBLICATION DATE: June 18, 2012 PRODUCT #: SM209A-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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