Innovating in Uncertain Markets: 10 Lessons for Green Technologies Harvard Case Solution & Analysis

Talking about "green technology" gets people excited. It is thrilling to believe that a new wave halt the degradation of our planet, of inventions and discoveries will revolutionize the way we live, and conserve resources for future generations. And it's more than simply talk: actual dollars are being committed by investors. As the level of activity increases, however, conversations about technology that is green raise as many questions as they answer. Addressing the key questions is complicated by the fundamental uncertainties that are at the center of the green technology market.

History demonstrates that the road to technological innovation is a long and winding one. Green technology companies must develop staying power. Along with realizing the opportunities, they need to get ahead -and stay -of opponents.

PUBLICATION DATE: July 01, 2011 PRODUCT #: SMR389-PDF-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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