ING DIRECT USA: Facing the Future Harvard Case Solution & Analysis

ING DIRECT USA has been a successful first 10 years it has grown into one of the largest U.S. banks with $ 90 billion in assets. She has developed an innovative culture, has a unique approach to banking, and it has a strong brand. As a result of regulatory requirements in the Netherlands, ING Group ING DIRECT requires deprive the U.S. by 2013. Chairman, President and Chief Executive Officer of the organization sees it and think about what challenges the company will face in the future. "Hide
by Gerard Seijts, P. Fraser Johnson, Mary M. Crossan, Joseph Compeau, Ken Mark Source: Richard Ivey School of Business Foundation 32 pages. Publication Date: January 27, 2011. Prod. #: 910M90-PDF-ENG

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