Henkel Iberica (A) Harvard Case Solution & Analysis

In 2002, Esteban Garriga, customer service director Henkel Iberica, doubts Collaborative planning, forecasting and replenishment (CPFR) will manage retail promotions and limit the impact of stock-outs and obsolete stock. Situations in which Henkel Iberica, the Spanish subsidiary of the German consumer goods company Henkel KGaA, the management of retail promotions. Increasing the number of shares of the company's portfolio and severely taxed sales of Henkel Iberica, production and distribution. Many in the organization believed that the company should give up or reduce promotions and strategies to everyday low prices. Garriga said the decision is in CPFR. Describes operations Henkel Iberica and provides the necessary background to discuss the possibility of CPFR is an adequate solution to the problems. "Hide
on F. Asis Martinez-Jerez, VG Narayanan, Lisa Brem Source: Harvard Business School 12 pages. Publication Date: March 23, 2005. Prod. #: 105023-PDF-ENG

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