In 2002, the retail division of the Great Dakota Bank is considering how much it should be promoting online banking company. Recent campaign seem significantly increased students in online banking, but it is unclear whether the bank should continue to trade promotional incentives for online subscription. Contains data that force students to examine the effect of the addition of new low-cost channels (Internet) of consumer behavior.; This analysis raises the question of whether new channel does, in fact, reduce the cost of customer service "Hide
by Francis H. Frey, Youngme Moon, Hanna Rodriguez-Farrar Source: Harvard Business School 17 pages. Publication Date: Aug 07, 2002. Prod. #: 603011-PDF-ENG
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