The case describes the company case for dealing with the sequence of events that were instituted and the problem. It exemplifies the type of leadership activities needed to deal with a powerful environmental power impacting business.
It reveals how a broad variety of stakeholders must be involved and practices and systems change to be executed. It raises the question of the role of business in society. The challenge at the end of the case is how to roll out (replicate) the intervention into other sections of a big multinational.
PUBLICATION DATE: January 28, 2009 PRODUCT #: 908M67-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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