In January 2006, Joe Hogan, the head of General Electric (GE) Healthcare Technologies, ready to enter the footwear William Castell, as chief executive officer of GE Healthcare, a leading worldwide manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt Amersham bought for $ 10 billion. The acquisition is part of GE-wide move Immelt to re-emphasize research and development. Hogan run predecessor GE Healthcare, GE Medical Systems (GEMS). 20-year veteran of GE, Hogan witnessed three different stages of development of the subsidiary, as it has evolved from a global product Co (GPC) in the modified GPC, and then GE Healthcare. By 2005 the company had a 34% market share worldwide diagnostic equipment business images. GE executives designed to accelerate the acquisition of the company from design and physics-based diagnostic company in the life sciences-care solutions company that can better meet the health needs of the world. Hogan wondering: What challenges Gems' previous quantum jumps herald a new step change in the function "Hide
by Tarun Khanna, Elizabeth A. Raabe Source: Harvard Business School 25 pages. Publication Date: January 24, 2006. Prod. #: 706478-PDF-ENG
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