Describes the regional airline, which is on the losing end of the strategic use of information technology. Management focuses on internal data processing issues as his main, and more, using its competitor automated booking system, to gain control over the distribution channels tickets. Rewritten version of the previous case. "Hide
on F. Warren McFarlan, Duncan G. Copeland Source: Harvard Business School 18 pages. Publication Date: September 23, 1988. Prod. #: 189074-PDF-ENG
Related Case Solutions & Analyses:
Management Levels at Staples (C): District Manager
Our Love-Hate Relationship with Monetary Incentives
Goodyear: The Aquatred Launch
Intellectual Property Strategy at North Technology Group-Sailing Downwind
Crowdsourcing and Brand Control
Process Reengineering in Emerging Markets: An Automaker’s Experience (A)
A Network of Ideas
Click Here to Agree: Managing Intellectual Property When Crowdsourcing Solutions
Making Connections
SEAS and HBS in Allston
