From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico Harvard Case Solution & Analysis

This is considered as CEMEX adapt its flagship corporate social responsibility (CSR) programs (Patrimonio Hoy) to the specific socio-economic realities of Puerto Rico - Fundacion Arte en Concreto (Foundation). The Fund is a partnership between several persons in the private, public and nonprofit sector. For CEMEX, general partner and founder of Arte en Concreto provided a way to promote concrete as an art form, while contributing to the economic and social development of Puerto Rico. Its purpose was to rehabilitate inmates through vocational training. The case is considered as a number of external factors that affect the Fund in 2008-09, such as global and local economic recessions, the downturn in the construction sector, destabilizing effects on the public-private partnership of a new political party in the government, and a general distrust of the environmental record CEMEX. The staff at the board needed to develop strategies that would ensure the future of Foundation. "Hide
by Myrna Comas, Circe Niezen, Julia Sagebien Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: December 07, 2009. Prod. #: 909M83-PDF-ENG

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