Formlabs: Selling a New 3D Printer Harvard Case Solution & Analysis

Formlabs: Selling a New 3D Printer  Case Solution

Locateded in Somerville, Massachusetts, Formlabs produces 3D ink-jet printers utilized to print whatever from designs and models to fashion jewelry, oral, and sculpture molds. As Formlabs prepares to deliver its most current design, the Type 2, Head of Consumer Advancement and Providers Luke Winston marvels which technique will increase sales. Should he concentrate on direct sales or include more channel partners?

This is just an excerpt. This case is about  INNOVATION & ENTREPRENEURSHIP

PUBLICATION DATE: November 01, 2016

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