Shade cases should be printed in colour, to maximize their effectiveness. Green Bank of the Philippines was known for its product innovation and the way it can bring new products to market. In 2002, Green Bank designed an untested obligation savings product that both helped them commit to reaching their savings targets and gave individuals access to formal economies.
Omar Andaya, the Green Bank president, must determine how to evaluate the success of this product. In particular, they grapple with the question of how success is measured for a merchandise both for the bank and for its customers. The case emphasizes the problems an organization must consider before deciding to do an impact evaluation as well as common design challenges.
PUBLICATION DATE: June 05, 2009 PRODUCT #: 909062-HCC-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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