By expanding from merely being a Singapore-centric bank to one spread across Asia, saw DBS raising breadth and the depth of its banking network and extending its presence in Asian markets and services across the region. DBS bank hoped to expand its market share by servicing shipping businesses in the area.
The boat financing team had to leverage on its resources and respond to crucial components in the different business environments, as the organization's reach extended beyond geographic borders and also across product groups and functional units. The case analyzes the challenges confronting the ship financing team in managing outside competitors, in the increasingly specialized area of boat lending, in addition to growing intricacy in the internal organizational environment.
Publication Date: 08/16/2013
This is just an excerpt. This case is about Finance
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