As the second largest pharmacy chain America respond to the challenge of an online pharmacy? What threat is posed by the Web bricks and mortar distribution of prescription drugs and other items that make up 50% of sales in the pharmacy? This case describes a purchase Soma.com to CVS, and its integration into the corporation. A number of tactical questions remain unanswered, and then there is a big strategic question - why do it at all? Education goals. Problems of integration of traditional retail with online channels "Hide
by John Dayton, Anjali Shah Source: Harvard Business School 16 pages. Publication Date: December 2, 1999. Prod. #: 500008-PDF-ENG
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