Crisis at Binghamton Zoo Harvard Case Solution & Analysis

This case describes the worsening crisis in a small zoo located in a small community in an economically depressed area. The key solutions are defined at the beginning, as the newly hired director of the zoo is preparing a crisis plan. Students should come up with a vision, strategy and a specific plan, given the limited resources of the park and the environment in which it operates. The case describes the history of the fifth oldest zoo in the United States and its gradual deterioration in parallel with the local and regional economy. In the three years prior to the appointment of a new director, the decline was accelerated, mainly due to poor management and disturbances in the upper part. The facility lost its accreditation Association of Zoos and Aquariums, and the permanent closure was a real possibility although the board had resolved to keep the park afloat. Many of the shortcomings listed in the event called the zoo to lose its accreditation, and they should be considered as part of a turnaround plan for reaccreditation. In addition, the public must be confident in the viability of the zoo. The beginning of the new season was just a few months, and the new director of the zoo was to understand the variety of issues and decide what to do to develop a budget for the coming season and present a convincing strategy for the board. The most important was to increase funding, but the city and county of unlikely sources, given the poor state of the local economy. "Hide
by Arieh Ullmann Source: North American Case Research Association (NACRA) 14 pages. Publication Date: January 15, 2010. Prod. #: NA0072-PDF-ENG

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