Creativity, production of new and useful ideas by individuals or groups, can appear in many forms and many functions within firms of all kinds - from business start-ups in established companies. This article describes the types of creativity in the organization, and dispels common myths about what works. Offers a method for the recognition of creativity, we present the necessary components for individual creativity, and introduces a model of how organizational influences can affect creativity. Critics of some common methods to improve creativity, and discusses how creativity can lead to innovation. "Hide
by Theresa M. Amabile 15 pages. Publication Date: January 5, 1996. Prod. #: 396239-PDF-ENG
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