IMD-2-0126 © 2006
Hooijberg, Robert; Van Der Kaaij, Jan
The second case in this two-part series describes the roll-out of TNT's venture with all the World Food Program. Participants are requested to evaluate the effectiveness of the system and also the manner that it's been created.
Also; they are challenged to discuss the role of corporate citizenship as an integral part of a company's strategy.
Subjects: Corporate social responsibility; Culture change; Leadership; Corporate philanthropy; NGO partnership
Settings: Global; Worldwide; Mail and express delivery services; Courier services; 2005 revenues of € 10.1 billion; 128;000 employees; 2002-2005
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