During the month March 2015, the U.S TV. Industry received a major call to remain alert. HBO which is a premium cable station with over 30 million subscribers, had declared it would start offering a standalone streaming service. This new service would allow customers to avoid the cable companies and get direct access to the scheduling of HBO online.
Brian Roberts, CEO of Comcast Corporation closely followed the statement. Comcast was the largest cable and internet service provider in America, having built a lucrative business delivering it to more than 20 million families via cable networks and bundling television content. What did developments such as HBO's new service mean for the industry, and for the future of Comcast?
PUBLICATION DATE: April 06, 2015 PRODUCT #: 715457-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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