Boston Beer Co.: Light Beer Decision, Spanish Version Harvard Case Solution & Analysis

Boston Beer Co.: Light Beer Decision, Spanish Version Case Solution

To make them effective, color cases should be painted in color. Boston Beer's present light beer offering, Boston Lightship, hasn't been successful, and a student team is charged with advocating a strategy and investigating the issue.

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This article focuses on theproblems around target customer choice, branding, and cannibalization, and introduces the ZMET. Includes color displays.

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

PUBLICATION DATE: October 05, 1998

 

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Boston Beer Co.: Light Beer Decision, Spanish Version

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