Are You Ready For The Newcomers From Emerging Markets: The Case of Skoda Auto Harvard Case Solution & Analysis

IMD-3-1642 © 2005
Kubes; Jan; Rädler, George

Emerging markets are broadly seen as the growth markets of the future. Yet; many supervisors in the West undervalue the global possibility of companies from emerging countries. Using the example of Skoda Auto; this note explains what made the transformation successful.

Crucial management tools for knowledge sharing; developing the provider infrastructure are highlighted and quality progress.

Subjects: Emerging markets; Skoda Auto; Lenovo; Hyundai Motors; Samsung Electronics; Transformation; Central and Eastern Europe; CEE; Know-how transfer; Operational excellence; Learning
Settings: Europe; Global; Automotive; 25;000 employees; 1991-2005

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