Are daily deals good for merchants Harvard Case Solution & Analysis

In a relatively short period of time, as Groupon was founded in response to the "daily deals" services that contribute to business marketing is very low, prepaid vouchers for online subscribers, was apparently was impressive. Our estimate of daily deals is a warning to Sellers: a significant percentage is unlikely to benefit, and may lose money using this type of campaign. But a careful analysis of the relevant data and provides a clear indication of the types of sellers are likely to use, and what are the factors affecting the profit, should receive the most management attention. "Hide
by Sunil Gupta, Ray Weaver, Timothy Keiningham, Luke Williams, 10 pages. Publication Date: December 10, 2012. Prod. #: 513059-PDF-ENG

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