AOL Latin America and Cisneros Group: A Success Story? Case Solution
Abstract:
The case explains AOL Latin America, a joint endeavor with Venezuela's Cisneros Group. It highlights the obstacles dealt with by AOL, a leading brand name, into going into surfacing markets. AOL was a latecomer in Latin American Internet and had a tough launching in Brazil after a difficult Initial offering.
Pedagogical Objectives:
To study the complying with concerns: The improvements of Latin American corporations in a worldwide economy The problem for business of the Spanish speaking Latin America to get in the Brazilian market The difficulties of top world brand names to get in developing markets. The problems of Joint Ventures The merging of the old and brand-new media
This is just an excerpt. This case is about Entrepreneurship and Family Enterprise
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