Airotel Rumlangs Branding Challenge: Conjoint Study Harvard Case Solution & Analysis

Irene Fellner has three-star family hotel in Switzerland. Facing reduced revenues, it undertakes joint analysis, which suggests that it should take on the brand. So she found the hotel chain hotels Comfort as a franchisee. Learning Objectives: This case is suitable for teaching in MBA, EMBA, and executive levels. In some cases, it can also be taught in the courses as a means to illustrate the application of the joint review. In particular, the case will be effective for market research, pricing, segmentation and hospitality courses. "Hide
by Stefan Michel Source: IMD 9 pages. Publication Date: 01 May 2009. Prod. #: IMD406-PDF-ENG

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