Organization design is becoming more and more a cornerstone of competitive advantage in today's more complex companies. Study authors for firms that have achieved significant benefits suggests that many did this by creating a powerful synergy between their capabilities, including market opportunities, as well as between them. But the way they know and understand these interactions in terms of their multi-dimensional organizational structure. Such designs are not just materialize and give dimensions within or across which communication can occur (function, product, market segment, customers, etc.), they also identify and manage collaborative interfaces to detect, maintain and update these synergies. "Hide
by Danny Miller Source: Business Horizons 15 pages. Publication Date: September 15, 2005. Prod. #: BH168-PDF-ENG
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