The physical shops weren't doing well due to competitive marketing strategies adopted by adversaries, although the firm had both a physical and an online platform for Rx Pharmacy. Authorities’ regulations had also cast a shadow on the future prospects of pharmaceutical business in the online world. Rx Pharmacy had a prerequisite of acquiring retail drugstores as customer base by customers and 2,000 related 50,000
In addition, it hoped to achieve a pan-India presence, like the other firms within Alankit Group. However, the firm was uncertain about the best way to attain its targets. Would Rx Pharmacy desire a physical and a digital platform that is retail, or was it best to pursue just the path that is on-line? What strategies could Rx Pharmacy apply in order for it to help itself in strengthening its portion business on the internet? Siddhant Puri is affiliated with Maharaja Agrasen Institute of Management Studies.
PUBLICATION DATE: June 27, 2016 PRODUCT #: W16390-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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