Uber: An Empire in the Making?, Spanish Version Case Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: December 12, 2016
The case at first discusses the service Uber provided to its drivers and then offers an introduction of the origins and very early development of the business, as well as some understandings into the impact of co-founder and CEO, Travis Kalanick, on the business lifestyle. The following area describes the attributes of the standard taxi market, which was at first Uber's main rival. Information of Uber's disruptive company design are implicit in the case however the elements are not spelled out to the reader. The case goes on to examine more current development, laying out some of the PR concerns the business has actually faced with regard to aggressive company practices and concerns around its information personal privacy policies.
