Since its founding in 1988, Ping An Insurance has grown to become the second-largest Chinese life insurance underwriter and third largest property and casualty insurer. The company's ambition is to build on its success in the local market to become a leading regional and global integrated financial services over the next 10 years. The case focuses on the implementation of the strategy and shows how the Ping has developed and will continue to grow their business and IT capabilities to meet current and future customer needs. He studies the culture of the company and that it can and should do to manage its rapid growth through an intense customer focus and market innovation. "Hide
by Donald A. Marchand, Winter Nie, George Tsai Source: IMD 32 pages. Publication Date: Jun 09, 2006. Prod. #: IMD316-PDF-ENG
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