Under the social context of the beginning of the 21st century, multiple market signs called for Huanghe Institute of Science and Technology's (HIST) developing an expansive strategy to improve registration and embrace more aggressive marketing promotions.
Many HIST executives were convinced that, with the institute's present brand name and teaching resources, HIST could easily keep a top position in the marketplace rivalry; nevertheless, it was obvious that monetary income through increased registration was a practical problem and even a major concern for running the school.
PUBLICATION DATE: August 16, 2011 PRODUCT #: UV5829-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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