Zuora, Inc. is a leading company in the launch of Software as a Service (SaaS) billing and payments, the area that needs to strategically position itself in the appearance of Cloud Computing. General Director of Tien-Tzuo and his team must determine the market segments that provide Zuora with rapid growth opportunities in order to strengthen its leading position, and they must decide how to quickly scale the company with the changing market dynamics. These decisions will have an impact when the next round of funding should be provided, and top management must carefully evaluate what impact financing terms, the decision will have on the company’s valuation. “Hide
by Robert A. Burgelman, Maalika Manoharan Source: Stanford Graduate School of Business 16 pages. Publication Date: September 16, 2009. Prod. #: SM182-PDF-ENG
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