Set in November 2007, the case of the imminent launch of social networking site (Yumcha) in Australia is a significant Asian countries for the population and the Diaspora. The case describes the process that the founder Yumcha went through in establishing a person, including its initial motivation and business case. The case goes on to describe the dilemma faced by the founder in choosing a web developer for the site, including whether or not the source of the developers of the new online trading platform. The problems associated with this relatively new tool for finding and bidding for technical talent represented. The case also sets out a strategy issues faced by the founder, on the extension of social enterprise network in the environment that have seen rapid development and expansion of many other web social networking sites. "Hide
by Nicole RD Haggerty, Rohan Belliappa Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: May 27, 2010. Prod. #: 910M38-PDF-ENG
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