Looks at the psychology of the consumer acceptance of new products. Defines one of the main reasons why consumers do not accept the innovations as quickly as developers think that they should - irrational resistance to behavioral change. Defines a strategy for businesses to manage and overcome this resistance. "Hide
by John T. Gourville 17 pages. Publication Date: November 25, 2003. Prod. #: 504056-PDF-ENG
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