Whole Foods and Wild Oats are both natural and organic food stores, which competed for the same customers in the values of quality and useful products, excellent customer service, product knowledge and a pleasant shopping experience. In February 2007, Whole Foods announced that it would buy smaller but formidable competitor, Wild Oats. There was a huge geographic complementarity part:. The merger would give Whole Foods the largest footprint in the natural and organic food industry in North America, "Hide
on LJ Bourgeois, Chris Aprill, Daniel Payne, Christine Strauss, Stephanie Ring Source: Darden School of Business 16 pages. Publication Date: December 23, 2008. Prod. #: UV1019-PDF-ENG
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