What Are We Pouring in Our Morning Cereal (A) Harvard Case Solution & Analysis

Husband and wife investigative reporting group created a four-part series about genetically modified bovine growth hormone produced a large biotech company. Hormone was introduced into dairy cows to increase milk production. The series raised concerns about the health effects of the hormone on the people who consume milk. Shortly before the series was the air, a biotechnology company lawyer contacted by a TV network, and demanded that the script for the series can be changed. Investigators should entertain its features. "Hide
by Gerard Seijts, Dan Crimea Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: October 24, 2005. Prod. #: 905C28-PDF-ENG

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