By 1997, Wells Fargo has emerged as a leader in the use of electronic services, particularly the Internet, to provide financial services. This case describes the emergence of electronic banking services in Wales and the changes in the external environment (regulatory, technological and competitive). Provides an opportunity to discuss the key strategic challenges and opportunities associated with Wells, and how it should respond to these challenges and opportunities. "Hide
by Robert A. Burgelman, Raymond S. Bamford Source: Stanford Graduate School of Business 30 pages. Publication Date: January 1, 1997. Prod. #: SM41-PDF-ENG
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