In 2004 and 2005, Wal-Mart has launched non-market strategy for responding to enemies and improve its image. This case in detail many steps that Wal-Mart has taken to become politically involved in the creation of public relations offices are open from special interest groups. Wal-Mart ran ads in various newspapers, launched a major environmental initiative, extended the benefits of health care created by the diversity task, and announced support for local businesses in the communities in which it plans to open new stores. The study of the creation of action discussed Wal-Mart.
Additives (A) case. "Hide
by David P. Baron Source: Stanford Graduate School of Business 5 pages. Publication Date: May 15, 2006. Prod. #: P52B-PDF-ENG
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