Wal-Mart in China 2012 Harvard Case Solution & Analysis

In this updated case of Wal-Mart, the largest retailer in the world, the company is actively seeking to deploy and improve it every day low prices ("EDLP") strategy in China, making it smaller, but important steps locally relevant to their Chinese customers. Most recently, in April 2012, then-CEO Scott Price shares his enthusiasm for the growth of Wal-Mart and expansion in China. However, only a few months later, by mid-summer 2012 (though not captured in this case), the company announced that the cooling rate of its expansion in China. Michael Duke, Wal-Mart President and CEO and other executives of the company cited persistently tough economic climate in the U.S. and abroad, and the difficulty of providing real estate on the mainland to provide the best laid-out stores, and wish to hone their EDLP strategy as the reasons are obvious rollback. This case presents issues that are, in some foreign retailers may be insoluble, making out, or, as it was recently announced delay. At the same time, the case show that Wal-Mart will do everything that needs to prevail in China, one of the largest markets in the world. Most of the discussion will be whether or not the huge tenacity Wal-Mart, to stay and thrive in China will overcome endless problems with organs of local self-government, poorly managed store employees, high turnover and is struggling with a less than ideal format store. This case is an update of the original case, entitled "Wal-Mart in China every day low prices", published in 2005 in the Research center of the case of Asia. This updated case, in contrast to the original address, as the American model Wal-Mart to conduct business in China, as extended to more culturally sensitive dual strategy. "Hide
by Ali Farhoomand, Linda Holland Garrett Source: University of Hong Kong, 27 pages. Publication Date: October 10, 2012. Prod. #: HKU984-PDF- ENG

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