Describes the efforts of Volkswagen of America, the U.S. subsidiary of Volkswagen AG, to come to that process of IT funding priorities so that they coincide with the priorities of the business and the overall strategy of the company. This process is well thought out and executed, but still faces challenges. Details and demonstrates the difficulty of establishing priorities for the use of scarce organizational resources. Provides opportunities to criticize the efforts of the company and suggest alternative approaches. "Hide
by Robert D. Austin, Warren Ritchie, Greggory Garrett Source: HBS Premier Case Collection 19 pages. Publication Date: 05 Oct 2005. Prod. #: 606003-PDF-ENG
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