As the USA TODAY use its brand franchise to create a publishing business in the World Wide Web? Advertising Age described the first steps as "an example of what not to do", but by the end of 1997 U.S. Internet today is the most visited news site on the Internet. The task now is to become profitable. The case is considered a powerful brand migration of newspapers to the Internet, the product design and delivery systems, as well as alternative sources of income. "Hide
by John Dayton, Anthony St. George Source: Harvard Business School 20 pages. Publication Date: March 18, 1998. Prod. #: 598133-PDF-ENG
