The profitability of many companies hinges on their ability to extract the maximum amount of revenue from a fixed amount of perishable goods and / or services. However, the majority of firms in this situation have not invested in the yield management system. Explains why the minimal use of yield management techniques may be necessary to pre-Internet era. The basic changes in the marketing landscape promote Internet to effectively practice revenue management. Many approaches to the management of output has the potential to significantly increase profitability. Highlights of the most important factors for managers to consider when re-evaluation of the viability of the release management of their firms. "Hide
by Howard Marmorstein, Jeanne Rossomme, Dan Sarel Source: California Management Review 23 pages. Publication Date: April 1, 2003. Prod. #: CMR258-PDF-ENG
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