United Way of Massachusetts Bay held a monopoly on the workplace makes for 50 years. In the 1990s, he experienced a dramatic change in the workplace, and in relation to the provision of donor and the organization United Way. This case investigates the impact of these changes on the United Way, and explores the tools and messages that he can use to market themselves, in particular, how to use direct mail and the Internet to create a one-to-one relationship with donors. "Hide
by David E. Bell, Ann Leamon Source: Harvard Business School 23 pages. Publication Date: 08 Oct 1998. Prod. #: 599042-PDF-ENG
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