Brazil has the largest fresh water in the world, but the municipal water market is facing customers, both businesses and individuals who do not trust the quality of the water. Without a way to assess the quality of water, household consumption is optimal. Multinational participation in quality assurance and certification, Underwriters Laboratories (UL) can act as a trusted third party and put trust in the market. How it should approach this potentially huge, but very uncertain market in this major emerging economies? "Hide
by John McMillan, Jean-Bernard Rolland Source: Stanford Graduate School of Business 27 pages. Publication Date: November 9, 2003. Prod. #: IB54-PDF-ENG
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